Need a way to ensure your brand stays at the forefront of potential customers’ and clients’ minds? Branded merchandise is the answer. Having your logo on a tangible item that your target audience uses every day is the perfect way to market your brand and ensure your business goals are being achieved. From branded apparel to office supplies, exposing your brand has never been easier, and Promo Gear is here to bring your branded merchandise ideas to life.
The Power of Merchandise in Business Promotion
Branded merchandise are items that are used by companies to promote their brand. They feature items that include a brand logo and slogans that are associated with your company. Seven out of 10 companies use promotional items to increase brand exposure, and it’s crucial that your marketing campaigns don’t fall behind the times. The perfect promotional item helps attract new clients and customers, increases recall of your brand logo, and acts as a great gift.
Why Invest in Branded Merchandise
Branded merchandise can take many forms, such as apparel, stationery, and even sports items, but they all share one thing in common — increasing brand exposure.
What are the benefits of branded merchandise?
Brand Visibility – Merchandise featuring logos serves as a reminder to those engaging with the product about your brand, reminding potential customers about your company and services.
Customer Loyalty—Quality branded products that are useful and helpful to the consumer create positive associations with your brand, reflecting the company’s high standards for its products and services.
Brand Recall—Branded merchandise effectively gets your customers to recognise and remember your brand. Logos, slogans, and unique designs are easy ways to create a lasting impression on your target audience that they can recall and resonate with even after the initial interaction.
The Advantage of Working with Experts like Promo Gear
When choosing your branded merchandise, understanding what products are effective for your audience is crucial. You would be surprised at how many people get this step wrong, creating promotional items that don’t resonate with their audience and wasting their potential. Here at Promo Gear, our 25+ years of experience speak for itself. We get to know your brand and identify the best promotional merchandise that will increase your brand exposure in a cost-effective way that suits your budget.
David Hulett – Director: “Drawing from over two decades in the promotional products industry, I’ve seen firsthand the transformative power of well-designed business merchandise. It’s not just about slapping your logo on a product; it’s about understanding your audience, curating the right product, and crafting a memorable brand experience. That’s what we do best at Promo Gear.”
10 Creative Business Merchandise Ideas
- Personalised Apparel
T-shirts, Hats, Accessories, and more are perfect ways to promote your company. They show off your brand’s personality in a creative way. Eye-catching apparel with a unique design is an excellent way for your clients, customers, and employees to spread awareness about your brand in style.Our T-shirts come in various sizes to suit everyone. Shop our range here.
- Branded Stationery
There is an increase in demand for branded stationery. Many use promotional office supplies to market their brand in a corporate setting. Give your client the perfect promotional gift with a branded pen that will sit at their desk. These corporate gifts with your brand’s logo increase brand recall as it is a tangible item they use on a daily basis and positions your company to be on their mind even when they don’t realise it.Promotional pens, Post-it notes, or notebooks—Promo Gear has you covered. Shop here for the gift that keeps on giving.
- Custom Drinkware
Branded merchandise, such as customised water bottles, can quickly increase brand visibility. Putting your brand logo on items that people use frequently and carry on their morning commutes ensures your company is in a position where your logo and identifying features are on display for everyone to see. These water bottles can be great gifts for employees and corporate partners as they are durable and always in demand.Our water bottles come in many sizes and are an affordable way to increase your brand visibility. Shop our drinkware range here.
- Branded Tech Gadgets
Useful gadgets that make your consumers’ lives easier, such as wireless chargers, torches, and Bluetooth speakers, are all high-value products that you can use to your marketing advantage. The use of these gadgets can vary depending on your audience; however, these promotional items are great for educational institutions and tech companies that use these products on a daily basis.Check out our variety of branded tech gadgets here.
- Eco-Friendly Products
Eco-friendly promotional items are the best way to engage in a market that promotes sustainable living. Using sustainable products such as kitchen utensils, apparel, stationery, and more creates a positive impression of your company due to its dedication to the environment. Marketing nowadays tends to be focused on healthy living and sustainability, and leveraging this knowledge into your branded merchandise ideas is a sure way to increase brand loyalty and popularity.Blend sustainability and branded merchandise into one with our eco-friendly products. Shop the range here.
- Custom Tote Bags
Custom tote bags are frequently used as promotional gifts, for instance, when a customer spends a certain amount at checkout. Marketing campaigns that incentivise higher spending with gifts are an effective strategy for building brand loyalty. This type of branded merchandise not only retains initial customers but also leaves them with a positive, long-lasting impression.These custom tote bags also increase brand exposure. They are perfect for outings such as beach trips, market visits, and shopping because they are convenient and help reduce the use of plastic bags. This taps into the market of eco-conscious individuals.
Bring your merchandise ideas to life with a custom tote bag — shop the range here.
- Promotional Sports and Fitness Items
Sports and fitness items are the best promotional items for companies focused on exercise and healthy living. With a target audience of sports activists, team sports players, and children, these merchandise ideas are perfect for partnerships with local sports teams and community events. These are endless branding options in the sports and fitness sector, ideal for any company that wants to increase its brand exposure to an audience of sports fans or gym goers.Check out our range of sporting products that you can use in your marketing campaigns here.
- Branded Calendars and Planners
Ensure your brand exposure is year-round with branded calendars and planners, functional items people use daily to plan their lives. This, much like the branded stationery, is ideal for corporate gifts at a low cost. With various sizes and styles, these calendars and planners are a must-have item for anyone in the corporate world. Completely customised, your calendar can include features such as daily reminders, quotes or discount codes related to your company, enhancing your brand’s visibility all year.Promoting your brand all year long has never been so simple — check out our various styles of calendars and planners here.
- Custom Puzzles and Games
Enhance game nights with branded merchandise that presents your brand in a fun and engaging manner. Branded puzzles and games cater to different age groups, yet each promotes your brand in an innovative and enjoyable way. Whether it’s a puzzle tailored for a client’s child or customised Jenga Blocks for employees to enjoy, these items elevate your brand image and associate your brand with pleasure and entertainment.Shop our range of customer puzzles and games here.
- Personalised Food and Drink Items
Promotional merchandise blends functionality and practicality, placing your brand logo at the forefront of people’s lives. Our range of personalised food and drink items caters to diverse audiences, making them excellent gifts that enhance brand visibility. Whether it’s stubby coolers and glasses for beer enthusiasts or containers for the office, these personalised gifts are perfect for promoting your brand in a unique and functional way.Shop branded containers for your employees here.
Making Your Branded Merchandise Work for Your Business
There are a few things you’ll want to decide before using branded merchandise to achieve your business goals. You must know:
- Objectives: Who are these promotional items for? Are they designed to increase exposure? Retain customer loyalty?
- Target Audience: Will this product be used by your customers and clients? Is it the best product to reach them?
- Distribution: How will you distribute these promotional items? Are they corporate gifts? Purely for marketing? What is the best way to promote these items and your brand?
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Branded merchandise is essential for attracting new customers, increasing customer loyalty, and brand visibility. Statistics have found that people are more likely to engage with a company after receiving promotional merchandise and are an effective way of creating a lasting impression. Working with experts, such as Promo Gear, helps you bring your branded merchandise ideas to life and unlock your company’s marketing potential.
Get Your Own Branded Merchandise Today
Speak with a product expert today to determine the ideal branding options for your business goals.
